Sue Schooley

Sue Schooley is a founding Principal with SI Partners, Inc. and has more than 30 years of business experience in the area of airport retail and financial planning and analysis. Since 1985, Sue Schooley has provided consulting services to large, medium and small hub airports throughout the United States, as well as a number of airports internationally. Sue Schooley has addressed all aspects of financial and retail planning including developing comprehensive concession plans to achieve revenue optimization, both to the airport and concessionaires, while incorporating the latest trends in retailing. In addition, Sue Schooley has extensive experience in preparing financial feasibility studies and developing airport business plans. Sue Schooley has developed financing plans for major airport capital improvement projects as part of the Master Planning process, developed passenger forecasts, assessed airport bonding capacity, prepared Passenger Facility Charge (PFC) applications, developed user rates and charges and prepared net present value analyses. Sue Schooley is considered one of the industry’s leaders in airport concessions planning. She is credited for developing the “UF analysis” (space utilization factor analysis), a quantitative approach to programming retail space in an airport. Sue Schooley is a strong proponent of the retail master planning process - a comprehensive process that includes a strong business and economic approach to concessions planning, while incorporating creative facility designs and merchandising plans. As part of the process, Sue Schooley has conducted workshops for local retail operators, including sessions on proposal writing and understanding retailing in airports. Over the years, Sue Schooley has had the opportunity to visit a number of international airports and meet with airport management to discuss their retail programs and ingredients for success. She toured Singapore’s Changi, Frankfurt Main, Copenhagen, Amsterdam’s Schiphol, Vancouver British Columbia, and London’s Heathrow and Gatwick Airports. As a result of the tours, she was able to gain a better understanding of the factors that make these airports the “best” and how they maximize revenue opportunities and provide the highest level of customer service to their passengers.